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CDA認(rèn)證小程序

The process of writing a business analysis report is divided into six steps. The behavior of a shopping mall data analyst finding the marketing department to understand the purpose of the "Goddess Festival" event belongs to which of the six steps?
A. Business understanding
B. Collect data
C. Data analysis
D. Chart making
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A The first step in the process of writing a business analysis report is business understanding, which contains three sub-steps: the first sub-step is to fully understand the intent of the demanding party through communication; the second sub-step is to understand the position of the demanding party after determining the problem; the third sub-step is to design a good analytical report framework and positioning after sufficient business understanding. The behavior in the question is the first sub-step of business understanding, choose A.

正確答案是A: Business understanding。

專業(yè)分析:
在編寫商業(yè)分析報(bào)告的過(guò)程中,了解業(yè)務(wù)需求和目標(biāo)是至關(guān)重要的第一步。這個(gè)步驟被稱為“業(yè)務(wù)理解”(Business understanding)。在這個(gè)階段,分析師需要與相關(guān)部門(如營(yíng)銷部門)溝通,以明確活動(dòng)或項(xiàng)目的目的、目標(biāo)、期望的結(jié)果以及相關(guān)的業(yè)務(wù)背景。

在題目中,購(gòu)物中心的數(shù)據(jù)分析師找到營(yíng)銷部門以了解“女神節(jié)”活動(dòng)的目的,這正是業(yè)務(wù)理解階段的典型行為。通過(guò)這種溝通,分析師可以更好地理解活動(dòng)的背景和預(yù)期效果,從而為后續(xù)的數(shù)據(jù)收集、分析和報(bào)告撰寫奠定基礎(chǔ)。

因此,數(shù)據(jù)分析師與營(yíng)銷部門溝通以了解活動(dòng)目的的行為屬于“業(yè)務(wù)理解”步驟。